I mean let's look into some of the claims on the "Facts" page and compare them to Messages, which all Apple users already have. 'Tact is a chat app for familie

I mean let's look into some of the claims on the "Facts" page and compare them to Messages, which all Apple users already have. 'Tact is a chat app for families, friends, coworkers, or any other small closed groups of humans. Tact is based on iCloud and works on iOS, iPadOS, and macOS.' Messages.app does that. 'What can I do with Tact? Start private 1:1 and group chats with other people. Send long or short text messages. Send pictures and files. Like the messages and pictures that others have sent. See rich link previews. Communicate shared mood with chat emoji.' Messages.app does that. 'Values. The chat apps used in the western world today by most users are owned by Facebook, funded by advertising, and treating their users and their data as a product and resource to be harvested. We oppose that, and think there are other ways to enable our relations and communications that do not require compromising our integrity, harvesting our data, or funding the work from advertising.' Principles which are fully compatible with Messages.app 'Technology. Most communication apps are cross-platform, designed for the lowest common denominator in terms of both technology and privacy. We only have interest in the Apple platforms and ecosystem. We think there is a better way, and a higher bar.' Short sighted, and Messages.app does that. 'You are the customer. Unlike many apps that harvest user data for advertising and the advertiser pays, our real customer is you. There is no “advertiser” or anybody else in the model. You pay us for the product, and we are accountable only to you.' Messages.app does that. I guess you get this one, partially: 'We don’t store or use your data. When you use Tact, your data moves from your device directly to Apple iCloud servers. We have no access to it, and thus no way or intent to use it to show you advertising, or do anything else with it.' Messages.app doesn't do that, but you never explain how I would get anyone I know to use this given the rest. But you follow it with this: 'You say you store my content in Apple iCloud. Does that mean that I have to trust Apple? Yes.' Messages.app does that. It probably sounds like I'm just being a negative jerk, but seriously, I cannot see anything about this that says "yes, try this". It feels like yet another "cool people whose podcasts you listen to are using this, you are missing out" kind of thing that will die, hard.