> when an option you don't pay for is not physically installed, and therefore saved the automaker money Configuration complexity has a cost, too. In some cases

> when an option you don't pay for is not physically installed, and therefore saved the automaker money Configuration complexity has a cost, too. In some cases it may be cheaper to build them all the same, especially if the low-spec option didn't sell many units and therefore would've had to make/save a lot of money per unit to justify its existence. But in that case, my humble opinion is that they should simply enable the feature for everyone. Stop pretending there's a no-heated-seat version at all. The complexity of managing a software licensing mess is also significant, and I don't know that they've assigned a cost to the goodwill/bitterness when customers know they're hauling around stuff they can't use unless they agree to be nickel-and-dimed. It seems Toyota might've just learned that has a cost. Good.