The advice I give more and more to my clients is to stop focusing on absolute numbers. Instead, pick a decent analytics package and use it to monitor changes ov

The advice I give more and more to my clients is to stop focusing on absolute numbers. Instead, pick a decent analytics package and use it to monitor changes over time. Focus on the relative, not the absolute. (You still need to be careful to make sure your changes over time aren’t because of an increase/decrease in bots.) Similarly, focus on a few core metrics and don’t go down the rabbit hole that something like GoogleAnalytics tends to compel. Usually those metrics are a few basics (uniques) plus a small number of domain/operation specific conversion metrics.