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> reddit attracts a greater level of people who don't care for common monitization practices. That's a polite way of putting it. Every ad I've seen with a comm

by evan_ 15y ago

> reddit attracts a greater level of people who don't care for common monitization practices. That's a polite way of putting it. Every ad I've seen with a comments thread has people mostly slagging off the advertiser. Ads without comment threads frequently get nasty threads posted about them, which at least isn't as visible, but if I were in charge of buying ads it would make me wonder why I should continue paying to be attacked.

cryptoz 15y ago
I imagine the idea is that this system should eventually lead to ads that the community actually likes - but I'll admit that doesn't seem to be happening. However, I think that most ads that reddit rages about are pretty terribe ads. For example, a recent ad for a movie (Apollo 18) was hated on because clicking on it sent you to a Facebook login page. That's no good since many people now can't learn about this movie through the ad without signing up for a different website. Another example: I think there was a recent Microsoft ad that took you an unrelated webpage. Again, that ad is no good. The community comments on these things because there have been a lot of terrible ads - ads that don't even let users learn about the product being advertised. However, it doesn't seem like this is actually leading to better ads...
cbs 15y ago
That's a polite way of putting it. But thats all it is. They're on a website where the community actively discusses their opinion of submissions, and it was their opinion that the ad or advertized product wasn't good. I haven't been to reddit in a while, but when I did, I saw that when an advertiser had a good product (I'm recalling A Small Orange or rsync.net) and understood that they didn't need patronizing or dumb ads, the comments were mostly inquiring about the service, or users saying they were happy with it.
- _delirium 15y ago
  That's what happened with the old kuro5hin ads also, which also had comment threads by default. Non-annoying ads that seemed like they had some idea of what community they were targeting typically got good responses; annoying ads that looked like they had no idea where they were advertising didn't. Of course, some advertisers mixed the two, and deliberately antagonized the audience to get attention (http://www.kuro5hin.org/story/2003/12/5/1923/79187 http://www.kuro5hin.org/story/2003/12/5/1923/79187).

by evan_ 15y ago

cryptoz 15y ago

I imagine the idea is that this system should eventually lead to ads that the community actually likes - but I'll admit that doesn't seem to be happening. However, I think that most ads that reddit rages about are pretty terribe ads. For example, a recent ad for a movie (Apollo 18) was hated on because clicking on it sent you to a Facebook login page. That's no good since many people now can't learn about this movie through the ad without signing up for a different website. Another example: I think there was a recent Microsoft ad that took you an unrelated webpage. Again, that ad is no good. The community comments on these things because there have been a lot of terrible ads - ads that don't even let users learn about the product being advertised. However, it doesn't seem like this is actually leading to better ads...

cbs 15y ago

That's a polite way of putting it. But thats all it is. They're on a website where the community actively discusses their opinion of submissions, and it was their opinion that the ad or advertized product wasn't good. I haven't been to reddit in a while, but when I did, I saw that when an advertiser had a good product (I'm recalling A Small Orange or rsync.net) and understood that they didn't need patronizing or dumb ads, the comments were mostly inquiring about the service, or users saying they were happy with it.

_delirium 15y ago
That's what happened with the old kuro5hin ads also, which also had comment threads by default. Non-annoying ads that seemed like they had some idea of what community they were targeting typically got good responses; annoying ads that looked like they had no idea where they were advertising didn't. Of course, some advertisers mixed the two, and deliberately antagonized the audience to get attention (http://www.kuro5hin.org/story/2003/12/5/1923/79187 http://www.kuro5hin.org/story/2003/12/5/1923/79187).