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I run an e-commerce store as a side-hustle: https://drinkyourdailywater.com/ https://drinkyourdailywater.com/ We sell glass water jugs targeted at desk workers
by pigcat 5y ago
I run an e-commerce store as a side-hustle: https://drinkyourdailywater.com/ https://drinkyourdailywater.com/
We sell glass water jugs targeted at desk workers, to help remind you to drink enough water. I created it because I wasn't drinking enough water.
Running paid ads has been very hit or miss, and I don't have a knack for the marketing. But word-of-mouth has been good for us and we get the odd corporate sale here or there.
- gxespino 5y agoBeen looking for something like this. Just ordered one!
- pigcat 5y agoThank you for your order! :D
- _nnxj 5y agoI bought one too. I tried to make the giant water bottles work and they just don’t for me. They’re too clunky to use. I like that this pitcher is made of borosilicate glass and has a good profile for desk usage. Good job OP.
- pigcat 5y agoThank you!
- greplogic 5y agothis is pretty cool - if i could ask, where do you find a manufacturer to help you produce this? also, is fulfillment ran inhouse?
- pigcat 5y agoI found a factory on Alibaba. I started with a list of about 40 factories that seemed legit and might accommodate a small order (MOQ in their terminology). Since it was a custom shape that I wanted, I shared my designs, and after a bit of back and forth, I eventually settled on 4 factories. I paid for a sample from each, and one factory was far superior. I then had to negotiate down from a MOQ of 2000 units to eventually do a first order of 200 units. Once that one sold out, I ordered 400 units, and now I order 1000 units at a time. Fulfillment is done in house (I live in Toronto), and the warehouse is my basement! Happy to answer any other questions :)
- greplogic 5y agoahh very awesome! i do have one other question at the moment. is it common for the factory to provide individual packaging already for certain size of products or is it more like sending a pallet over and packaging is sourced elsewhere? thanks so much for entertaining this - this thread has been really cool!
- pigcat 5y agoThat's a good question. As a disclaimer - I don't have a lot of experience manufacturing in China, but I can tell you what I learned from my experience! And from what I can tell it is extremely common, yes. Our factory works with other factories they know to provide that kind of thing. For our first order they gave us a choice of plain cardboard boxes or white glossy ones. These boxes were clearly custom shaped because they fit the product perfectly. After selling the first 600 units, I then asked them if we could customize the packaging with a design, and they sent us what's called a "dieline" (google it). Our designer did up a nice design on top of the dieline and that's what we're still using. From memory, I think it was something like 45 cents more per box for the colour printing. Another example is a little info page that we include. At the beginning I was printing them at a print shop, then opening each box, putting it in, sealing it back up, etc. I eventually asked the factory if they could do that as well, and they did (for a small additional fee)
- bmitc 5y agoThat's pretty brilliant. I have the same problem, and I think the time gradations are a perfect solution. I saw your other comment about down-selecting factories. How do you do quality checks? For example, as a wild hypothetical, how do you know the product isn't made in hazardous environments or isn't safe?
- pigcat 5y agoGreat question! I did do a bit of QA myself: dishwasher cycles; hot & cold liquids (a good test of borosilicate glass); drop tests from very low heights (it is glass after all). Most factories worth their salt also undergo some third party testing and I asked for these certificates which detail the chemical breakdown of the glass. Granted, I suppose these could be forged, and I would have no way of knowing. Finally, there is quite a lot of back and forth with videos on Whatsapp, where you see the factory floor, and get a sense of the type of show they're running. Part of the down-selection process is also just how willing each factory is to engage with these types of questions!
- asdev 5y agohow did you get your first customers?
- pigcat 5y agoMy life-partner and I both used to work in separate WeWorks, for our full-time jobs. My colleagues (and hers) were very supportive and bought a couple, then people would see them around on desks and word-of-mouth kind of just spread that way! The product benefitted from a bit of a viral effect in the pre-pandemic days :P Also, one thing I'm really proud of is that a lot of our sales (around 12%) come from repeat customers. I've reached out to many of these customers and a lot of them tell me they buy the first one for themselves, and then the next orders are gifts for their friends. Eventually I started running facebook ads. That worked pretty well for a while but I really noticed a change after the iOS privacy ads opt-in change. I've run experiments with reddit/pinterest/facebook/instagram ads since, and paid ads are overall just not profitable, at least the way I'm running them! We stopped running paid ads entirely two months ago, and I wish I had stopped a long time ago.
- AdamJMarsh 5y agoPigcat, if you ever need advice for marketing ideas, feel free to pm me. I have a 14 year marketing career under my belt spanning growth & inbound for B2B/B2C/D2C businesses. I know exactly what it's be unable to come up with the ideas that stick in putting your product in front of a receptive audience of buyers. Especially in this day and age, where it can feel hard to find the confidence or angle for an organic non-spammy message.
- probotect0r 5y agoPost it on r/hydrohomies and you might be able to retire early lol
- nlh 5y agoThis is awesome. Great idea, great execution, and great story. You scratched your own itch and turned it into a business. Thanks for sharing the project and background.
- pigcat 5y agoThanks so much for the kind words!
- s-xyz 5y agoHow do you manufacture them?