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>The reddit community is so unruly that monetizing the site effectively is a major challenge. Where unruly means willing to vote with their feet? The biggest

by cbs 15y ago

>The reddit community is so unruly that monetizing the site effectively is a major challenge. Where unruly means willing to vote with their feet? The biggest problem is that what users are getting at reddit isn't worth all that much and can easily be found in other places online. The second problem is that due to what it is, reddit attracts a greater level of people who don't care for common monitization practices.

coderdude 15y ago
I think by unruly he means that the majority of their users are either 12 years old or act like they're 12 years old. I know that they have an underground that only hangs out on sub-reddits but I would bet those users are in the minority.
evan_ 15y ago
> reddit attracts a greater level of people who don't care for common monitization practices. That's a polite way of putting it. Every ad I've seen with a comments thread has people mostly slagging off the advertiser. Ads without comment threads frequently get nasty threads posted about them, which at least isn't as visible, but if I were in charge of buying ads it would make me wonder why I should continue paying to be attacked.
- cryptoz 15y ago
  I imagine the idea is that this system should eventually lead to ads that the community actually likes - but I'll admit that doesn't seem to be happening. However, I think that most ads that reddit rages about are pretty terribe ads. For example, a recent ad for a movie (Apollo 18) was hated on because clicking on it sent you to a Facebook login page. That's no good since many people now can't learn about this movie through the ad without signing up for a different website. Another example: I think there was a recent Microsoft ad that took you an unrelated webpage. Again, that ad is no good. The community comments on these things because there have been a lot of terrible ads - ads that don't even let users learn about the product being advertised. However, it doesn't seem like this is actually leading to better ads...
- cbs 15y ago
  That's a polite way of putting it. But thats all it is. They're on a website where the community actively discusses their opinion of submissions, and it was their opinion that the ad or advertized product wasn't good. I haven't been to reddit in a while, but when I did, I saw that when an advertiser had a good product (I'm recalling A Small Orange or rsync.net) and understood that they didn't need patronizing or dumb ads, the comments were mostly inquiring about the service, or users saying they were happy with it.
  - _delirium 15y ago
    That's what happened with the old kuro5hin ads also, which also had comment threads by default. Non-annoying ads that seemed like they had some idea of what community they were targeting typically got good responses; annoying ads that looked like they had no idea where they were advertising didn't. Of course, some advertisers mixed the two, and deliberately antagonized the audience to get attention (http://www.kuro5hin.org/story/2003/12/5/1923/79187 http://www.kuro5hin.org/story/2003/12/5/1923/79187).

by cbs 15y ago

coderdude 15y ago

I think by unruly he means that the majority of their users are either 12 years old or act like they're 12 years old. I know that they have an underground that only hangs out on sub-reddits but I would bet those users are in the minority.

evan_ 15y ago

> reddit attracts a greater level of people who don't care for common monitization practices. That's a polite way of putting it. Every ad I've seen with a comments thread has people mostly slagging off the advertiser. Ads without comment threads frequently get nasty threads posted about them, which at least isn't as visible, but if I were in charge of buying ads it would make me wonder why I should continue paying to be attacked.

cryptoz 15y ago
I imagine the idea is that this system should eventually lead to ads that the community actually likes - but I'll admit that doesn't seem to be happening. However, I think that most ads that reddit rages about are pretty terribe ads. For example, a recent ad for a movie (Apollo 18) was hated on because clicking on it sent you to a Facebook login page. That's no good since many people now can't learn about this movie through the ad without signing up for a different website. Another example: I think there was a recent Microsoft ad that took you an unrelated webpage. Again, that ad is no good. The community comments on these things because there have been a lot of terrible ads - ads that don't even let users learn about the product being advertised. However, it doesn't seem like this is actually leading to better ads...
cbs 15y ago
That's a polite way of putting it. But thats all it is. They're on a website where the community actively discusses their opinion of submissions, and it was their opinion that the ad or advertized product wasn't good. I haven't been to reddit in a while, but when I did, I saw that when an advertiser had a good product (I'm recalling A Small Orange or rsync.net) and understood that they didn't need patronizing or dumb ads, the comments were mostly inquiring about the service, or users saying they were happy with it.
- _delirium 15y ago
  That's what happened with the old kuro5hin ads also, which also had comment threads by default. Non-annoying ads that seemed like they had some idea of what community they were targeting typically got good responses; annoying ads that looked like they had no idea where they were advertising didn't. Of course, some advertisers mixed the two, and deliberately antagonized the audience to get attention (http://www.kuro5hin.org/story/2003/12/5/1923/79187 http://www.kuro5hin.org/story/2003/12/5/1923/79187).