Replace the words "facial recognition software" with "location data", a comparable commodity in this context, then it's immediately clear what would go wrong.

Replace the words "facial recognition software" with "location data", a comparable commodity in this context, then it's immediately clear what would go wrong. See https://www.eff.org/deeplinks/2021/08/its-time-google-resist-geofence-warrants-and-stand-its-affected-users https://www.eff.org/deeplinks/2021/08/its-time-google-resist... If the bureaucratic obstacles for using a technology are so high that only very well funded companies can overcome them, then those companies effectively form a cartel with the state in the use and abuse of those technologies. If citizens had stronger protections against the application of the third-party doctrine in the US, we might have less to fear. Currently though, the greatest oppressor of personal freedoms through technology is the United States Government. They can and will use "guidelines and potential liabilities" to weaponize new technology while making it next to impossible to counter the threat.