I will join the book recommendations with THE book on pricing - The Strategy and Tactics of Pricing http://www.amazon.com/Strategy-Tactics-Pricing-5th/dp/01361

I will join the book recommendations with THE book on pricing - The Strategy and Tactics of Pricing http://www.amazon.com/Strategy-Tactics-Pricing-5th/dp/0136106811/ http://www.amazon.com/Strategy-Tactics-Pricing-5th/dp/013610... I'm reading it for a second time right now and it's stuffed with actionable information on pricing, value communication (aka marketing), price communication, purchase cycle, pricing over the product lifecycle and so on.