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Grindr is/was considered a poor quality brand from an advertising perspective. Nobody wants their ads to appear next to graphic images
by secondcoming 5y ago
Grindr is/was considered a poor quality brand from an advertising perspective. Nobody wants their ads to appear next to graphic images
- hn_throwaway_99 5y agoNot true, depending on the product. I'm sure the PreP ads I see on Grindr have no problem advertising on a gay hookup app. But more to the point, Grindr got in trouble specifically for selling data to advertising networks presumably so they could also be targeted outside Grindr. Knowing someone's sex, sexual orientation, location, age and hobbies is great targeting data.
- secondcoming 5y agoFair enough, but Grindr was on every agency blacklist I came across when I worked in adtech.