It communicates that European societies (through their elected representatives) disapprove of the "paid for with your data" business model. Yes this is limitin

It communicates that European societies (through their elected representatives) disapprove of the "paid for with your data" business model. Yes this is limiting the free market but it's a conscious decision. It's still allowed to process data for your own analytics (e.g. to improve your offer) and make use of third party services. What the GDPR aims to prevent is your data being shared with the whole world way beyond the entity with which you originally interacted. If that means services cannot finance themselves through advertising anymore then so be it.