I think it's pretty hard to measure people's actual intelligence here given the way they are manipulated. US carmakers spend something like $10bn/year on advert

I think it's pretty hard to measure people's actual intelligence here given the way they are manipulated. US carmakers spend something like $10bn/year on advertising, for example. And car salesman are a byword for making sales by any means necessary. Car makers and dealers do that shit because it works on enough people to keep the money rolling in.