no one is saying that, at least, I'm not saying that. If you're happy with what you have then good for you. If you want to look at ways to increase a sites perf

no one is saying that, at least, I'm not saying that. If you're happy with what you have then good for you. If you want to look at ways to increase a sites performance, then you'd do well (amongst other things) to have a designer lend you a hand. But the choice is always yours. Since you brought it up though; If you understand typography, you understand why it's important. You could take every other design embellishment out of any design and Typography would still be able to do most, if not all of the heavy lifting. But I'll stress the point lest I be accused of forcing this opinion down your throat: No one is forcing you to adopt a designers viewpoint, and I'm not saying you're wrong if you don't.