Except that your perception of Apple putting the consumer first is just an indicator of how well they've hidden the fact that they're actually putting Apple fir

Except that your perception of Apple putting the consumer first is just an indicator of how well they've hidden the fact that they're actually putting Apple first. Steve & Jony are designers first and they try their hardest never to cut corners. Steve & Tim are businessmen out to make a buck or a billion, too. It just so happened that the confluence of their design and business processes lead to a highly profitable supply chain.