Sure, but the first step to evaluating if an idea is "the best decision [we] can [make] in a reasonable time" is to understand what the idea is. So, per all of

Sure, but the first step to evaluating if an idea is "the best decision [we] can [make] in a reasonable time" is to understand what the idea is. So, per all of my questions, how does this idea work? How is market share defined and measured?