You can't make someone look differently from what they look like. You can't change their bone structure, or the shape of their nose. You can improve them, and

You can't make someone look differently from what they look like. You can't change their bone structure, or the shape of their nose. You can improve them, and make them look as best as they can be by photoshopping or makeupping flawless skin but that's the most of it. You can make them look evocative with lighting, and setting but that doesn't change their genuine nature. All things being equal, pretty people will only look prettier in photography and still much prettier than normal people given the same treatment.