I've experienced this problem in focus testing. "What do you think of this new idea?" - "I don't like that, it's not something I'd want. I think it would be p

I've experienced this problem in focus testing. "What do you think of this new idea?" - "I don't like that, it's not something I'd want. I think it would be pointless." <lets them try a demo> - "Wow, this is amazing!"