4 ms·

Could easily be all three? My main takeaway is that advertising works. TikTok seems to do almost nothing new and does it in a way that isn't new either. The ad

• dudyehcyc 5y ago
• saghm 5y ago
  I disagree a bit. I'm not sure how much this has been a part of why it's taken off, but TikTok does one quite interesting that it took me a while to fully grasp the implications of: indexing on sound and allowing easy reuse of existing ones. When you create a TikTok video, there's an option to reuse the sound of an existing video, and when viewing one, you can click something to see both the original video with that sound as well as all the other ones that used it chronologically. Lowering the bar to reusing a sound and adding custom video to the point where a non-technical user can do it with little effort essentially has basically enabled the proliferation of video memes, which before were created and evolved much more slowly than purely image-based ones due to the amount of effort needed to create and modify them. The fact that no one else seems to have caught on to this basically gives them a monopoly on this type of content, which makes it incredibly sticky.