> Ask why their company wastes everyone’s time and their investors’ money using > people who provide no value. There's a few statements there which aren't ba

> Ask why their company wastes everyone’s time and their investors’ money using > people who provide no value. There's a few statements there which aren't backed up by references. Which is cheaper: hiring extra people to staff a conference or flying out a bunch of $100/hr engineers, putting them up in hotels, and so on? I would think it's a waste of money to bring out the engineers. Not only in terms of expenses but also the opportunity cost of them not working for an entire week. Of course, this depends on the audience. For something like CES, the average conference-goer will maybe pick up pamphlets and enter a draw. For that, hiring models who are experienced in trade shows and are comfortable interacting with people all day long are the better choice. For a conference which is far more technical and the audience will be interested in the nitty-gritty details of a technology, then only hiring models is likely a poorer choice. A hybrid approach might be worthwhile.