This appears to be highly coordinated. From the article, it sounds like their Discord server has a channel (announcements) that should only be writable by admin

This appears to be highly coordinated. From the article, it sounds like their Discord server has a channel (announcements) that should only be writable by admins, but some type of API keys were leaked before (could've been obtained a long time ago) and the attackers held on to it until now to post a phishing link around the time when minting was supposed to open. It seems like the attacker even made a precaution move of DDOS'ing the real web site to make sure people can't go to the real one which adds credibility. This is a pretty high level effort attack. The weakest link here seems to be that Discord is the trusted source of truth of communication from the project (not unlike emails are the trusted channel to verify identity for individual users on many web services). What's not yet known is whether some Discord-side security is compromised or the project admins had previously been phished/social-engineered to expose their API keys in the past.