I think you're being pedantic about inane details. The CEO participates in marketing, on Twitter, on Facebook. Tesla markets on their website, and through thei

I think you're being pedantic about inane details. The CEO participates in marketing, on Twitter, on Facebook. Tesla markets on their website, and through their employees and service centers. There are clearly a ton of Tesla influencers who are also being paid to shill the car and their features online (much like any other car company, social media shilling strategies are very effective). There are many, many web-based marketing strategies Tesla has, from referral links, to search-engine-optimization, to blogging, to Youtube videos, etc. etc. That Tesla doesn't participate in the traditional TV-ad marketing is a bit of a non-sequitur. They clearly have a huge online presence and leverage that to influence their buyers. If you've ever done SEO before, you'd clearly see how Tesla (and Elon Musk) optimize for SEO. Yeah, Musk says that they don't do marketing. But since when was Musk a trustworthy source of information? Think for a bit.