The big thing the article misses is most people who buy PCs don't want a MacBook Air. Or rather, they don't want to pay for a MacBook Air. If they did, they'd

The big thing the article misses is most people who buy PCs don't want a MacBook Air. Or rather, they don't want to pay for a MacBook Air. If they did, they'd already own one. My cousin was just looking at laptops -- most she'll pay is $400. Even $799 is a luxury machine. Apple skims the users who are willing to pay more for intangibles. The PC market just isn't flush with users who want to pay $1000 for a laptop -- regardless of battery life and form factor. Just ask Dell and it's 10mm Adamo, which may have sold more poorly than the JooJoo.