Another piece of it, I think, is the lack of a central authority that can censor and/or pry into your content. With any well-implemented zero-knowledge solution

Another piece of it, I think, is the lack of a central authority that can censor and/or pry into your content. With any well-implemented zero-knowledge solution, this should be the case. Is that maybe a bit misleading? Probably, but a lot of people who search for decentralized are looking for something "off grid" in the sense of no one is watching vs "off grid" in the sense of roll your own grid.