That's a good point, and you can get one below $800 (Core i5), although I doubt it's thin enough to meet the ultrabook spec. But some of what they are aiming at

That's a good point, and you can get one below $800 (Core i5), although I doubt it's thin enough to meet the ultrabook spec. But some of what they are aiming at is styling, no? Have only seen it in pictures, but it didn't make me think of a MacBook Air. It wasn't beautiful.