> when switching costs to another product are low, that’s where you’ll see the best UX In my career as a designer I've found that good design (functional, fast

> when switching costs to another product are low, that’s where you’ll see the best UX In my career as a designer I've found that good design (functional, fast, works predictably) is primarily limited by business model incentives. You hear the most about the latest trends and frameworks in situations where the best anyone can do is putting lipstick on a pig.