"Big corporations don’t understand, even if you’re 'trying to do the right thing'." Really? This guy was making money by offering a dubious service leveraging

"Big corporations don’t understand, even if you’re 'trying to do the right thing'." Really? This guy was making money by offering a dubious service leveraging someone else's brand. As he admits, it was an experiment and the way he conducted it was very ill-advised. Own up to it, don't whine about not being "understood".