Yes of course, but if you don't do it right you might get the sales (and the sales people get their bonuses) but the retention will be abysmal. For example, a s

Yes of course, but if you don't do it right you might get the sales (and the sales people get their bonuses) but the retention will be abysmal. For example, a salesperson who promises features or deadlines without consulting the tech team about what's doable will cause unnecessary crunch, poor quality releases and angry customers.