The problem: The browser on a mobile phone is an app, not the platform. Apps and the little icons on the phone's main page are like bookmarks to a website. If

The problem: The browser on a mobile phone is an app, not the platform. Apps and the little icons on the phone's main page are like bookmarks to a website. If adding bookmarks to your phone were as OBVIOUS as adding an app, mobile apps would take off more. Also, the phone vendors want to push their own middleman-marketplace to make money.