Totally agree, and this is why the validation process at the early stage is so crucial in finding product-market fit. Without learning what works, it'll be a d

Totally agree, and this is why the validation process at the early stage is so crucial in finding product-market fit. Without learning what works, it'll be a difficult haul to achieving PMF. Many failed by not first validating their ideas and dived straight into the "deep end". We all know that ideas are cheap and execution is expensive. But what's more expensive? The execution of untested ideas.