I've been working in this space for about 10 years. I've struggled with the business side of things, especially pricing and more so, the idea of it being easier

I've been working in this space for about 10 years. I've struggled with the business side of things, especially pricing and more so, the idea of it being easier to have return customers than new customers. Prior to working in this, I worked in development economics consulting in East Africa and also struggled with the idea that if development aid is working, then many consultants work themselves out of a job. If the market is large enough, yes, people can help one customer fully resolve a problem and then move to another, yet, it still can seem easier to maintain the same customer. That being said, I imagine that same idea comes into play in most service-related fields that are trying to solve a problem: consulting, law, healthcare, and more. But maybe it feels more scary because with emotional health, it can cut deeper than most consulting gigs.