But is that actually different from trying to get any budget for e.g. IT security software, redundancy, backups or any kind of nonfunctional investment in an IT

But is that actually different from trying to get any budget for e.g. IT security software, redundancy, backups or any kind of nonfunctional investment in an IT network - especially in smaller shops? Putting up my ignorant penny-pincher hat, I cannot see a difference between a hardware output card and an HDMI cable in a laptop, at least until apple put an orange dot there. So let's rather buy more flyers. I'm very much not surprised at saving the wrong pennies.