It really depends on where these players live. A significant number of them read Reddit and Steam reviews, watch YouTube gaming channels, hate Activision/EA/Bli

It really depends on where these players live. A significant number of them read Reddit and Steam reviews, watch YouTube gaming channels, hate Activision/EA/Blizzard/etc big companies and swear against buying their games... but there's tons of buyers outside of the Internet who don't listen to all that. Lots of people just buy games from companies they know. Moreover, lots of these people are parents/grandparents/aunts/uncles who know nothing except the company name, and know the names of stuff their kids are talking about... and they go buy those games for Christmas. The latter buyers are often disconnected from the real players of those games.