I always thought this was an overhyped myth until I watched a relatively innovation-oriented enterprise purchase a database company... So many hilariously bad p

I always thought this was an overhyped myth until I watched a relatively innovation-oriented enterprise purchase a database company... So many hilariously bad powerpoint slides, so much money on the table. When we were instructed to use it, we discovered that the "database" (really just a custom prolog engine + storage container) couldn't support paginated queries. Would have to fetch millions of rows on the server, then pick only the 20 we were interested in to send to the front-end. Most of the dev team spent the next few months doing little but dreaming up powerpoint presentations we could use to get millions, as every schema change required recompiling the entire db from source, so we had lots of sitting around time until management figured out how badly they screwed up.