My biggest problem with B2C is you have to turn around and monetize your users (eye balls) via Ads or otherwise - now you're back to SALES, but only if you can

My biggest problem with B2C is you have to turn around and monetize your users (eye balls) via Ads or otherwise - now you're back to SALES, but only if you can survive to get the users! It's a catch-22 if you're bootstrapping, VC funding helps. Enterprise sales has a long cycle indeed, but I'll say it depends on the pain you're solving and the target market.