> The grocery business alone must be build on the commerce of poor people, right? How often do you see grocers advertising own-brand baked beans? If you see ba

> The grocery business alone must be build on the commerce of poor people, right? How often do you see grocers advertising own-brand baked beans? If you see baked beans advertised at all, they're drawing attention to the fact that their Heinz beans are 1p cheaper than $COMPETITOR's Heinz beans. I'm not convinced that advertisers spend much money on pitching to poor people. Most of the ad pitches that I see are for high-end products like cars, holidays, and household appliances. There's not much point in advertising to people whose weekly budget doesn't stretch to luxuries. They will buy only what they need; they don't have choices.