Agree. I would add the Netflix/Spotify are more in the content business rather than software (a huge chunk of Spotify revenues actually goes to paying royalties

Agree. I would add the Netflix/Spotify are more in the content business rather than software (a huge chunk of Spotify revenues actually goes to paying royalties, and Netflix spends substantial amounts on original productions). So indeed, consumers do not buy software - they buy other things (that businesses do not buy): Services and solutions to "real-world" problems.