Hey Troy, We haven't proven who exactly our customers are, so these are still loosely validated assumptions, but we're doing our best to learn more about them.

Hey Troy, We haven't proven who exactly our customers are, so these are still loosely validated assumptions, but we're doing our best to learn more about them. Here's what we think so far. A chill.ly customer: * Is a customer of major telco in Canada (for the time being, at least). * Has an app phone / smartphone / phone with a decent browser. * Has monitored their personal finances, sometimes with services like mint * Is a a premium customer for the telco ($70+/month) * Ignores their phone bills, whether they're digital or print * Typically sees their monthly bill as a line item on a bank statement * Spends an average of 30-60 minutes choosing a provider, plan and device. * Typically uses their phone in professional and personal contexts * Travels out of their coverage zone * Has combined many options to form their plan (IE chooses a base plan and adds various options/add-ons) * Has been a customer of more than one telco in their lifetime * Is concerned that changing their plan will result in a worse deal. Max The other chill.ly dude