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There is legitimate business concern. Amazon can collect my home address without consent (i.e. I type in my address but don't need to tick any consent checkbox;
by smarx007 5y ago
There is legitimate business concern. Amazon can collect my home address without consent (i.e. I type in my address but don't need to tick any consent checkbox; see [1]) and even pass it to DHL but without consent they can only use it to deliver me the package, not train ML models in the future. If you have a feature that needs data and the user understands the need AND the user themselves want to use the feature (excluding the legal acrobatics like FB claiming that users sign up to watch ads), you don't need consent (unless the data is biometric, which is another chapter in GDPR).
[1] In fact, I try to use a lot of services without consent while providing my personal data. The trick is that I want to ensure it will ONLY be processed for a legitimate business need.
- jstummbillig 5y agoAbsolutely. You will find that I was very specific about the unfairness these regulations impose on the ill equipped. Amazon is always going to find a way to work within the limits of whatever the EU throws at them. Begrudgingly, certainly, but eventually in strides, and with the confidence that an army of lawyers and other smart people does offer. They can even willingly chose to work outside of it, because heck, breaking the law is just another business expense. Your typical local mom and pop store is likely unaware of what the boundaries are, where they are, what it all means, how to implement any of it. They are mostly looking in horror at the incomprehensible monster that is GDPR. The point being: Restrictions on SaaS solutions are not gonna hit Amazon. Amazon does not need a SaaS cookie banner. They can have their own team that does nothing but build well tailored cookie banners for any country in the world and update them daily to whatever standards are required today. Alas, a small business can not. The rules are the same, and thus the burden is distributed incredibly unfairly.