Apologies if this seemed crass. We were actually experimenting with a "promotional" aspect of the site by seeing if people would request for an invite if given

Apologies if this seemed crass. We were actually experimenting with a "promotional" aspect of the site by seeing if people would request for an invite if given a relevant and good enough incentive. Spoiler: The incentive in this case was a chance to watch the video later offline on any of your devices. Apologies again if it was out of line.