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>Advertising to poor people has traditionally been a pretty bad pitch Is that true? It seems like poor people spend, in aggregate, more than rich people and th
by javajosh 5y ago
>Advertising to poor people has traditionally been a pretty bad pitch
Is that true? It seems like poor people spend, in aggregate, more than rich people and they tend to buy the cheaper, more mass-produced stuff. The grocery business alone must be build on the commerce of poor people, right?
- denton-scratch 5y ago> The grocery business alone must be build on the commerce of poor people, right? How often do you see grocers advertising own-brand baked beans? If you see baked beans advertised at all, they're drawing attention to the fact that their Heinz beans are 1p cheaper than $COMPETITOR's Heinz beans. I'm not convinced that advertisers spend much money on pitching to poor people. Most of the ad pitches that I see are for high-end products like cars, holidays, and household appliances. There's not much point in advertising to people whose weekly budget doesn't stretch to luxuries. They will buy only what they need; they don't have choices.
- javajosh 5y agoIf placement is considered a kind of advertising spend (and I think it is) then impulse buys are going to be an ad spend in general. Gambling, porn, junk food, that kind of thing.