> Why exactly is it lower effort than a cellular GPS tracker from Amazon? They're around the same size, and roughly the same cost. Apple is going out of its w

> Why exactly is it lower effort than a cellular GPS tracker from Amazon? They're around the same size, and roughly the same cost. Apple is going out of its way to assist in making AirTags discoverable while physically hidden and anonymous. Some random cellular GPS tracker from Amazon gives the tracking capability, but how does one make it seem threatening while highly discoverable? You'd have to leave it out where physically visible, making the whole charade substantially less convincing.