My wife managed an independent bookshop for a few years (The Travel Bookshop) which had not only a prime London location and a nice niche, but a worldwide featu

My wife managed an independent bookshop for a few years (The Travel Bookshop) which had not only a prime London location and a nice niche, but a worldwide feature film to draw punters in from. There's almost no money in this business, and some of the ideas in the article are frankly laughable (a "book gym"? LMAO) outside very small parts of the Valley perhaps in the boomiest of boom times. I particularly liked the idea of a genius bar where they'll "fix your iPad". WTF? Sounds like one of the worst VC pitches you'll ever hear.