I think auctions would be really clever way of solving the issue of product launches with limited supply; right now we are living in a situation where goods sel

I think auctions would be really clever way of solving the issue of product launches with limited supply; right now we are living in a situation where goods sell out in seconds or minutes, possibly crashing the store system, leaving door open for scalpers (although I suspect the effect is exaggerated), and generally leaving everyone unhappy. Something like uniform price auction could work much better.