As a counterpoint, take a look at the GOPAC memo from 1990 titled "Language: A Key Mechanism of Control". Newt Gingrich made it a fundamental part of the Republ

As a counterpoint, take a look at the GOPAC memo from 1990 titled "Language: A Key Mechanism of Control". Newt Gingrich made it a fundamental part of the Republican campaign playbook, and it's entire purpose was to use emotionally loaded terms to short circuit reason and control voters through their emotional responses instead. It's an initiative that began years earlier, but this memo with it's cynical and hypocritical title may be the biggest smoking gun. https://connectionslab.org/wp-content/uploads/2017/05/informationclearinghouse-info-a-key-mechanism-of-control.pdf https://connectionslab.org/wp-content/uploads/2017/05/inform... (This particular source is 1996, but the memo appeared as early as 1990.)