This book was one of a small list on an informal sales training class that I took. After reading it, I started to get impatient when people didn't follow it.

This book was one of a small list on an informal sales training class that I took. After reading it, I started to get impatient when people didn't follow it. Every time I'd get a monster slide deck sales presentation on a firm, I would think, "They have an hour of my time, and they're not asking what I want." Great sales really does add value to a customer.