Stay away from consulting/building custom software - you might have to do it in the beginning to get funds, but aim to be a product company as soon as possible

Stay away from consulting/building custom software - you might have to do it in the beginning to get funds, but aim to be a product company as soon as possible (saying so because you said software development company vs. software company.) If you’re focused on being a development shop then your concern is how to get clients - nothing else matters more.