I think most people understand that ARM means more than just "ARM vs. x86", its much more of an economic and control play than an architecture play. Sure from t

I think most people understand that ARM means more than just "ARM vs. x86", its much more of an economic and control play than an architecture play. Sure from the people who end up wanting to use the chips its all about that, but from the companies that buy x86 chips from Intel or AMD, they are willing to spend their R&D money to get something that meets their needs. Personally I would chalk this up to chip companies doing what is called "value based selling".. instead of saying, hey how much do we need as a company to be profitable at a level we are happy with, to continue to invest in our tech, grow and pursue high end goals, they basically said, hey.. how much is this chip worth to the customer? And, if we buy up all of our rivals such that they essentially have zero options besides us, then we can charge essentially whatever we want to charge -- or maintain our current pricing with no hope for the customer to get a price improvement over time. When you get to be the size of the big trillion dollar tech companies, you say, ok yea, I'm tired of this game where you spend lots of time trying to figure out how much money I make from your chips and basing your pricing on that.. I'll just make the chips myself...