It is not just about clueless people writing reviews. Yelp as a business doesn't care about the business owner when some inaccurate reviews are being posted and

It is not just about clueless people writing reviews. Yelp as a business doesn't care about the business owner when some inaccurate reviews are being posted and clearly break their TOS. Yelp doesn't try to be fair toward the business, and why should they? Their goal is to sell ads which will have the side effect of pushing positive review toward the top of a page business. So having an algorithm system biased toward promoting negative and potentially fake reviews is good for Yelp business, since a business owner will rather have the positive reviews listed first when advertising through Yelp.