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And on Amazon, what gets measured is impressions and ratings. Hence, as a seller, you get wiped out of you do not invest time and money into gaming the ratings.
by leobg 5y ago
And on Amazon, what gets measured is impressions and ratings. Hence, as a seller, you get wiped out of you do not invest time and money into gaming the ratings. Honesty and quality not only does not pay, it also gets proactively penalized.
The “evil” here truly is Amazon, for they, in their walled garden, really do control what gets measured. They could prevent or penalize fake reviews. But they chose not to do so.
- leobg 5y agoActually, I wonder if Amazon could be sued by the FTC precisely because of this behavior. They are profiting from false advertising, namely false testimonials. If you did this on your own web shop, you’d certainly get sued.