Releasing early needn't be the same thing as promoting early. But every case is a special case. In the case of a game, you might want to get it in front of som

Releasing early needn't be the same thing as promoting early. But every case is a special case. In the case of a game, you might want to get it in front of someone who isn't a developer as early as you can, but that doesn't mean you want to spoil your big marketing splash with a long, slow public beta. This is what roommates are for!