It is hilarious to me that some random people with no relevant credentials to speak of declare an article in a professional journal a "hoax", get their word tak

It is hilarious to me that some random people with no relevant credentials to speak of declare an article in a professional journal a "hoax", get their word taken as "fact" by Facebook and wide-ranging censorship decisions performed on the basis of that, and they also get paid handsomely for that (AFAIK selling services to Facebook and alikes is their whole business model). To make it even more hilarious, looks like one of the founder worked for CNN before as entertainment reporter - and we know entertainment reporting is the most scientific and fact-based of all reporting venues, and CNN is the most hoax-free of all networks! By this point, anybody who relies on Facebook and their "fact checkers" as a source of relevant information on any topic is a doofus.